Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation created this wonderful outdoor campaign to create a subtle visual reminder of the environmental benefits of walking versus driving. Enormous white canvases with a bare tree were placed across 132 crosswalks in 15 Chinese cities. As pedestrians crossed their shoe soles were imprinted with a small amount of green paint, leaving behind a trail of leaf-like footprints. BBD estimated that nearly 3,920,000 people passed through the installations, and the final posters were eventually hung has billboards in several urban locations. Awesome!
I think I would get this tattooed
ONE TIME MY PARENTS WENT TO GO GET PIZZA AND MY DAD WENT TO THE BATHROOM AND MY MOM FORGOT HIM AT THE PIZZA PLACE AND CAME HOME AND STARTED EATING THE PIZZA AND THEN WONDERED WHERE MY DAD WENT AND THEN REMEMBERED HE WASN’T IN THE CAR ON THE WAY HOME